Find your engagement rate, by followers, views or reach
Enter a post's likes, comments, shares and saves with your followers or views, and get the engagement rate three ways. Works for Instagram, TikTok, YouTube, LinkedIn, Facebook and X.
How it's calculated
- Interactions = likes + comments + shares + saves (leave a box at 0 to leave it out).
- By followers = interactions per post ÷ followers × 100.
- By views = interactions ÷ views × 100, and by reach = interactions ÷ reach × 100, for the same posts.
- Example: 1,050 interactions on one post with 12,000 followers is 8.75% by followers; with 30,000 views it's 3.5% by views.
Different tools and platforms use different formulas, so compare rates worked out the same way.
Engagement rate is interactions divided by an audience number, times 100. By followers: (likes + comments + shares + saves) ÷ followers × 100, the usual way to compare accounts. By views or reach: interactions ÷ views (or reach) × 100, the better way to judge a single post or a short video, because it counts only people who saw it. For example, 1,050 interactions on a post from an account with 12,000 followers is 8.75% by followers; with 30,000 views it's 3.5% by views.
3 steps, a few seconds
Enter the audience
Followers, plus views or reach if you have them from your insights.
Enter the interactions
Likes, comments, shares and saves; leave any you don't count at 0.
Read the rates
By followers, by views and by reach, per post or averaged over several.
What the Engagement Rate Calculator does
Three formulas
By followers, by views and by reach, side by side.
One post or many
Add up several posts and get the average per post.
Pick what counts
Leave shares or saves at 0 to match the formula you report.
Any platform
Instagram, TikTok, YouTube, LinkedIn, Facebook and X.
Formulas shown
Every rate shows how it's worked out, with an example.
Private
The math runs in your browser. Nothing is saved or sent.
- By followers
- Interactions per post ÷ followers × 100
- By views
- Interactions ÷ views × 100
- By reach
- Interactions ÷ reach × 100
- Interactions
- Likes + comments + shares + saves
- Cost and privacy
- Free, no sign-up; runs in your browser
Need more than a free tool?
QuickVeed's AI studio does the heavy lifting. New accounts get a 14-day trial with 75 credits, no card needed.
Questions about the Engagement Rate Calculator
How do you calculate engagement rate?
Should I use followers or views?
What is a good engagement rate?
Why is my engagement rate over 100%?
Is anything I enter saved?
Link to this tool
Found it useful? Paste this into your blog, docs or resource page so others can find it.